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EmailToolTester: Email Scrubbing: Why it’s important for list hygiene, and How to do it correctly!
- November 28, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just shared another insightful article:
We all know that the potential ROI of an email list isn’t in the quantity of subscribers. It’s the quality of your subscribers that makes a difference. And that’s why a small email list with quality subscribers can outperform a large email list filled with invalid emails and unengaged subscribers. But, how do you make sure that your email list consists of high quality, active subscribers? Well, say hello to email scrubbing and wave goodbye to inactive users who don’t engage or convert. Email scrubbing will enable you to get rid of low-value email addresses and keep only quality leads who are more likely to engage with your emails and convert. Plus, you’ll have fewer spam complaints and a better sender reputation. Let’s dive into more details about email scrubbing: what it is, why it’s important for email list hygiene, and how to use it for more successful email marketing
Continued here: Email Scrubbing: Why it’s important for list hygiene, and How to do it correctly!
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