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EmailToolTester: Email A/B testing: Tips, Techniques, And Examples
- May 31, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just published a new brilliant story:
As an email marketer and a newsletter writer, I always keep an eye on my metrics —open rates, click rates, click-through rates— as soon as I hit “send”. I’m always rooting for these numbers to increase with every email I send. I mean, which marketer doesn’t want above-average metrics and conversions? But, there is always this nagging question at the back of my mind: “How do I improve these numbers?” I had a gut feeling that adding an interesting emoji in my subject line would be colorful and pique my readers’ interest. I decided to test my gut feeling with email A/B testing. I sent a newsletter issue with an emoji to half of my list, and one without an emoji to the other half. Then, I waited for the results to pour in. And, guess what? The subject line with the emoji won! It had the highest open rate.
Read more: Email A/B testing: Tips, Techniques, And Examples
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