Top Deliverability’s Blog
Litmus: The Gmail Promotions Tab is Getting More Interesting
- March 2, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just released a new interesting blog:
Context impacts how you perceive information. For example, think back to being a kid and seeing a teacher in the classroom versus in the grocery store. One scenario made perfect sense, and the other was enough to stop you in your tracks. Context is exactly why the Gmail Promotions tab is the perfect place for your promotional emails to land. Some people may try to work around the folder to land in the primary inbox, but repeat after me—the promotions tab is not the spam folder. It’s a valuable tool for email marketers that’s about to get even more useful. “When people visit the Gmail Promo Tab, they’re signaling right then that they’re in a deal-finding and shopping mood. It’s quite valuable to brands to have an important deal or great product shown with rich images, in the right place (the Promo Tab), at that moment.” —Hank Leukart, Product Manager
Read the original here: The Gmail Promotions Tab is Getting More Interesting
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