One of the optional organizational tabs implemented by Gmail in 2013 to automatically sort and separate inbox messages into different categories. Around one-third leave them enabled, and most eCommerce brand emails will be sorted into the Promotions tab. The advent of the Promotions tab caused a great deal of concern for marketers, however, it’s proven not to have a notable effect on email engagement.

One of the optional organizational tabs implemented by Gmail in 2013 to automatically sort and separate inbox messages into different categories. Around one-third leave them enabled, and most eCommerce brand emails will be sorted into the Promotions tab. The advent of the Promotions tab caused a great deal of concern for marketers, however, it’s proven not to have a notable effect on email engagement.