Promotions tab
Promotions tab
- April 20, 2021
- Posted by: Nicola Selenu

One of the optional organizational tabs implemented by Gmail in 2013 to automatically sort and separate inbox messages into different categories. Around one-third leave them enabled, and most eCommerce brand emails will be sorted into the Promotions tab. The advent of the Promotions tab caused a great deal of concern for marketers, however, it’s proven not to have a notable effect on email engagement.
Author:Nicola Selenu
Email Service Providers Handbook
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SPAMASSASSIN RULES
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SMTP COMMANDS
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All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
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Deliverability Glossary
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Promotions tab
One of the optional organizational tabs implemented by Gmail in 2013 to automatically sort and separate inbox messages into different categories. Around one-third leave them enabled, and most eCommerce brand emails will be sorted into the Promotions tab. The advent of the Promotions tab caused a great deal of concern for marketers, however, it’s proven not to have a notable effect on email engagement.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index