Top Deliverability’s Blog
HubSpot: Product Attributes: What Marketers Need to Know
- February 8, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another engaging write-up:
I’m a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can’t try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item’s product attributes to ensure it’s right for me. Product attributes play an essential role in the decision-making process for buyers. They’re also crucial for marketers when promoting or advertising a product. Read on to learn more about product attributes, their importance, and how to incorporate them into your marketing strategy. What are product attributes? Product Attributes vs. Product Benefits Why You Need Product Attributes Product Attributes Examples Use product attributes in your marketing strategy. Product attributes fall into two categories: tangible and intangible. Tangible attributes are physical attributes that the senses can perceive, such as color, shape, size, and
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