Top Deliverability’s Blog
HubSpot: Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]
- November 14, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new insightful story:
Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying to build real businesses by creating and distributing valuable and entertaining content. Think of these content creators as little media companies. Many of these content creators work with bigger brands rather than sell their own products or services. If you’re a marketer whose interested in working with content creators to expand your audience reach, keep reading — we’ll dive into everything you need to know when working with a content creator, backed by data. (Alternatively, you can also take a look at the complete Business of Creators report we at the Tilt created in partnership
Continued here: Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]
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