Top Deliverability’s Blog
Litmus: How to Fix Your Email Reputation
- August 30, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published another brilliant article:
Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. You hit send and wait for clicks to start rolling in. But nothing happens. Worse, your bounce rate sky-rocketed. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? What is domain reputation and sender score? Why has my email reputation gone down? When should I fix my email reputation? How to fix your email reputation What is email sender reputation? Your email sender reputation is a score that an Inbox Service Provider (ISP) gives your organization. It is based on: The number of emails your organization sends How many subscribers engage with emails from you (based on actions like open, reply, forward, delete and click) How many recipients mark your emails as spam or otherwise
Read more: How to Fix Your Email Reputation
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