Bounce Rate
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Bounce Rate
- April 20, 2021
- Posted by: Nicola Selenu
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The percentage of messages that are not accepted for delivery by a recipient domain. A contact is labeled as bounced when an email campaign that is sent to them is rejected by their receiving email server. These rejection notices indicate the email address is either invalid or inaccessible.
Related Articles:
- HubSpot: How Many Visitors Should Your Site Get?
- HubSpot: What Is Bounce Rate? (And How Can I Fix Mine?)
- Sendingblue: 11 Easy Ways to Decrease Your Email Bounce Rate
- Spam Resource: SFMC Geeks: Unsubscribe Throwaway emails after one bounce
- Constant Contact: 7 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)
Author:Nicola Selenu
Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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Related Articles:
- HubSpot: How Many Visitors Should Your Site Get?
- HubSpot: What Is Bounce Rate? (And How Can I Fix Mine?)
- Sendingblue: 11 Easy Ways to Decrease Your Email Bounce Rate
- Spam Resource: SFMC Geeks: Unsubscribe Throwaway emails after one bounce
- Constant Contact: 7 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)