Bounce Rate
Bounce Rate
- April 20, 2021
- Posted by: Nicola Selenu

The percentage of messages that are not accepted for delivery by a recipient domain. A contact is labeled as bounced when an email campaign that is sent to them is rejected by their receiving email server. These rejection notices indicate the email address is either invalid or inaccessible.
- HubSpot: How Many Visitors Should Your Site Get?
- HubSpot: What Is Bounce Rate? (And How Can I Fix Mine?)
- Sendingblue: 11 Easy Ways to Decrease Your Email Bounce Rate
- Spam Resource: SFMC Geeks: Unsubscribe Throwaway emails after one bounce
- Constant Contact: 7 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)
Author:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- HubSpot: How Many Visitors Should Your Site Get?
- HubSpot: What Is Bounce Rate? (And How Can I Fix Mine?)
- Sendingblue: 11 Easy Ways to Decrease Your Email Bounce Rate
- Spam Resource: SFMC Geeks: Unsubscribe Throwaway emails after one bounce
- Constant Contact: 7 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)
Bounce Rate
The percentage of messages that are not accepted for delivery by a recipient domain. A contact is labeled as bounced when an email campaign that is sent to them is rejected by their receiving email server. These rejection notices indicate the email address is either invalid or inaccessible.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index