Top Deliverability’s Blog
Constant Contact: How Customer Purchases Can Inspire Your Marketing
- July 13, 2022
- Posted by: Top Deliverability
- Category: Constant Contact ESPs Industry News
Constant Contact just issued a interesting article:
Your customers are telling you a lot about how you should communicate with them just by when and how they buy. When do you reach out to your customers? During special promotions and sales, of course, or maybe around holidays or events in your community. These sorts of moments are easy to predict and schedule. But what about when your customer buys from you– or doesn’t? Let’s take a look at three types of customers whose buying moments (or non-buying moments) can kick off compelling, considerate communications. First-time buyers can give you a fresh perspective That first time you get someone in the door (whether virtual or physical) is a big deal. Recognize it as one! Reaching out to first-time buyers can provide a timely touchpoint and bolster your brand. And it’s a great way for you to see your business through their eyes — a fresh, new point
More here: How Customer Purchases Can Inspire Your Marketing
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