Top Deliverability’s Blog
HubSpot: What Will Content Planners Budget For in 2022 [HubSpot Blog Research]
- March 29, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another insightful post:
If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal. We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022? Let’s find out. How much are marketers spending on content marketing? According to HubSpot Blog Research, 39% of marketers surveyed say they allocate 31-50% of their total marketing budget to content marketing. This tells us that brands are leveraging content marketing above many other marketing strategies, as they put at least a third of their funding in it. Wondering exactly how much? Most marketers surveyed (26%) said their quarterly content marketing budget ranged between $40K…
Read more here: What Will Content Planners Budget For in 2022 [HubSpot Blog Research]
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