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Mailjet: Email marketing audits: Everything you need to know
- January 18, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mailjet
Mailjet just posted a brilliant write-up:
What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the performance, deliverability, and design of each campaign? You’ll only know if you conduct an email marketing audit. Okay, so an email audit isn’t quite that magical. If this is a project you need to complete, and you’re feeling a bit reluctant or overwhelmed, we totally understand. However, changing your perspective on email auditing is going to help. Once you get into it, you’ll start revealing both problems that represent opportunities for improvement as well as successes that you can use elsewhere in your email strategy. Mailjet’s exclusive report, Inbox Insights 2022, found even the most-successful email marketers face challenges such as increasing engagement, improving accessibility, and fixing deliverability issues. An email audit is an effective way to understand and overcome those types of challenges. In this comprehensive article, we’ll take a look…
Read the original here: Email marketing audits: Everything you need to know
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