WttW: About the Apple thing

Word to the Wise just shared another brilliant blogpost:

A lot of folks are talking about Apple’s recent announcement about building privacy protection into email. I have somewhat stayed out of the conversation and I’m not sure what I really think about it. This is a change to how a lot of folks use email and no one really likes change. I actually have a post I’ve been quietly working on talking about open rates. From my perspective, they’re an increasingly useless metric for deliverability and too many senders put too much emphasis on them and they’re not telling us what we think they’re telling us. I might work a little bit more on that, but at this point it kinda feels moot given Apple’s new announcement. I do have some thoughts and opinions on the Apple change but I’m still thinking about it and looking at the longer term implications. I know there’s a rush to be the…

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