Litmus
Welcome back to the latest and greatest edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. This edition contains all the hottest headlines from July 2023, so strap in while we catch you up on the latest in email. (Spoiler: A lot of it’s about Barbie.) News headlines Barbenheimer: It’s all we can think about The biggest email event of the year is almost here… Email Client Market Share News headlines Gmail rolled out an update that strips CSS from background images. They’ve acknowledged the issue and are working on a fix. Email Industries announced its acquisition of Inbox Expo, an email marketing conference with a global audience. Under pressure from President Biden, leading AI companies, including Amazon, Google, and Meta, have agreed to establish guardrail. Email for life? Not anymore. These colleges are struggling to preserve lifetime email
Welcome back to everyone’s favorite email roundup! It’s officially Vacay Season, so we opted to consolidate our favorite emails into one summertime showcase this year. You’d probably rather be laying poolside than looking at your inbox anyway… and honestly, same. But in between cleaning all the sand off our sandals and trying new ways of combining fruit juices, we collected the hottest emails of the summer. Peruse at your convenience. Here’s the Litmus team’s favorite emails of summer 2023! Who Gives A Crap National Gallery of Art Bard, an AI experiment by Google Dunkin’ Who Gives A Crap Subject line: Life in plastic, isn’t fantastic Preview text: No offense, Barbie Tracie says: Content marketing at its finest! The subject line stood out in my inbox for a couple of reasons: 1) Super relevant since marketing around the movie “Barbie” has been everywhere lately, and 2) Who Gives A Crap found
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long. One that can include tapping into personalized messages with perfectly selected gift ideas, segmentation to reach those abandoned carts, reminding people to purchase, or to help raise charity dollars before the year’s end. With inboxes being so crowded during this season, it might be beneficial to not concentrate your email marketing efforts around the holidays. Especially around Black Friday—competition is incredibly high—more so if you’re leveraging promotion/discounts in your emails. Instead, you could use this time to generate brand recognition and loyalty among your subscribers with more genuine email messaging. For many businesses
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. This guide reviews what email workflow automation is and how to get started with seven automated email workflows: Welcome email series Lead nurturing campaigns Abandoned cart emails Post-purchase follow-ups Feedback and review workflows Subscription renewal reminders Re-engagement campaigns What is email workflow automation? Email workflow automation is the process of creating emails that customers and subscribers will automatically receive under certain conditions. For example, instead of reviewing the list of new subscribers at the end of the day and manually sending a thank you message, email workflow automation would deliver a welcome email as soon as someone joins your email list. Benefits of email workflow automation for marketing teams The best-case scenario in email marketing is customer-centric campaigns that the email team enjoys working with.
Thank you, email geeks. Each quarter, G2 and TrustRadius recognize the best of the best software companies, rating them on usability, leadership, performance, and more. We’re thrilled to be recognized (again!) from G2 and TrustRadius in their Summer 2023 awards. And it’s all thanks to you and your stellar reviews. At Litmus, we believe in supporting our customers and community above all—and while it’s always great to win an award, it’s even better that it’s for delivering on our promise to do so. Take a peek at our shiny new awards below: Litmus wins 25 Summer 2023 G2 Badges Winning an award feels good. Winning 25? That’s pretty sweet. Each award is based on detailed customer feedback through G2’s review form in various categories, from Usability to Results and more. Because Litmus hits multiple areas of your email workflow, we’ve earned badges in the email marketing, email testing, and email
Start and stop. Back and forth. Rush and wait. The journey of an email idea to a live campaign has so many decision points and variables, which makes email workflow management so difficult! That’s why we’ve compiled this list of our favorite tips and strategies to create better emails faster and with less frustration. What is email workflow management in email marketing? Email workflow management is the art of moving an email from ideation to completion in an organized and efficient way (and then starting over for the next one). Every team who sends emails has an email workflow, but that doesn’t mean every team has a good workflow. It is a tall order, after all. Your email workflow management strategy includes: List growth Planning Production Automation Testing Analysis Why is it important for marketing teams to effectively manage email workflows? An effective email marketing workflow improves: Efficiency and productivity:
You’ve read the report, absorbed all the data, and it’s time to take action. But… What action? In this email workflow checklist, we’ll share five simple steps you can follow to make your workflows more efficient right now, today. (Download the PDF here to save this infographic for all eternity!) Transcript: Your Go-to Email Workflow Checklist Want to improve your email workflow? Follow these five simple steps to success. #1 Bring snippets to production The majority of marketers believe that building an email with a library of standardized snippets is the best way to build emails. If you haven’t moved past copy-and-paste land and entered the brave new world of snippets… This is your sign to make the jump. 42% of marketers would prefer to build an email by using a library of standard components, snippets, or partials! #2 Improve collaboration One of the most challenging parts of the email
Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. As email marketing professionals, we recognize the importance of sharing our experiences and techniques with our peers. The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below. Fuel research for the resources you love Tell us about your email world, and we’ll bring the results to life in our upcoming 2023 State of ESPs report. Make your voice heard Once upon an email… When I started in the email marketing world almost 12 years ago in 2011, I knew
Welcome back! We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry. News headlines In lighter news Email Client Market Share Community happenings News headlines Gmail makes enhancements to their mail merge feature. Businesses will now able to further personalize their emails with Google Sheets support in mail merge. Email service provider Proton launches Proton Pass, a new password manager with email masking and more. JP Morgan has been fined $4 million by U.S. Securities and Exchange Commission for deleting millions of email records relating to its Chase Bank subsidiary. Research suggests U.K. banks are lagging on email cybersecurity measures, with
Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Getting your message to your audience isn’t as simple as hitting ‘send,’ however. Every email is an opportunity to connect with your audience and positively impact your company—but only if it makes it to their inbox. Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. You want to make every send count—especially if your team has to do more with less or is, like many of us, facing ever more attention-competition in the inbox. This guide explores what email deliverability is, and how to improve it, in order to make every send count. What is email deliverability? Email deliverability gauges whether or not your email makes it into your subscribers’ primary