ip strategi

Just a quick post for today, with a couple of random bits of Salesforce Marketing Cloud (aka ExactTarget) info. These have been sitting in my notes for a while, and since I’ve got nothing else Marketing Cloud related to share right now, I figured I’d wrap them up into this tiny little post right here. First, Salesforce Marketing Cloud has an email validation API. Did you know? I didn’t know. Let’s take a look at what the documentation says it can do. The “Validate Email” API has multiple criteria (validators): SyntaxValidator, MXValidator, and ListDetectiveValidator. One assumes syntax validator is a format checker. The reference to List Detective implies that the address is checked to see if its username or domain matches against the List Detective filtering list, meaning that Marketing Cloud would reject import of the address under normal circumstances. The MX Validator, I assume, is some sort of DNS