Top Deliverability’s Blog
Spam Resource: One-click unsubscribe: Don’t do it
- May 30, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just released a brilliant blog on Spam Resource:
I’ve talked about unsubscribe practices in more detail before, but I think it’s important enough to call this one out on its own.If your email send platform, CRM, or newsletter tool, includes a “one click unsub” link, you’re going to end up with false positive unsubscribes, and at some point, it’s going to drive you bonkers. I’ve had to deal with stuff like a client’s angry CEO wondering why they’re not getting copies of their own newsletter, only to find that their Barracuda or Microsoft email security service is causing the unsubscribe action, by clicking (following) the unsub link, when checking all the links in every email received, to look for bad stuff. Or if you’re trying to do seedlist-based inbox placement testing and your testing vendor/partner has link checking functionality — when this happens you can end up with false positive indications of spam blocking because of accidentally unsubscribed…
Read more: One-click unsubscribe: Don’t do it
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