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Spam Resource: DMARC adoption trends: Q3-Q4 2023
- January 16, 2024
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just published another insightful post on Spam Resource:
It’s time for some more fun with data! How broadly has DMARC been adopted? It’s a complex question and the answer is “it depends.” Many good senders have already implemented it — but based on Yahoo and Google pushing for it this year, it has clearly not been adopted widely enough for it to be considered a “must have” for every domain that sends mail. (And let’s not forget about domains that don’t send mail.) Every month, I take a peek at the top 10 million domains, logging various bits of DNS so that I can do later analysis. One of those data bits is: Does this domain have a DMARC record? Surprisingly, you can’t assume that the answer is yes. Though you can see that DMARC adoption is slowly nudging upward, only around 1.23 million domains (out of the top ten million) have a DMARC record in play. Now…this
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