Spam Resource: DELIVTERMS: JMRP

Al Iverson just published a brilliant article on Spam Resource:

It’s time for another entry in the DELIVTERMS dictionary! Today, let’s define JMRP. JMRP is the “Junk Mail Reporting Program,” the mechanism by which email sending platforms and internet service providers can receive complaints back whenever an Outlook.com (Microsoft OLC) user clicks the “report spam” button to tell Microsoft that they think a particular email message is spam. You might find some older documentation that refers to this as the “Junk Mail Reporting Partner Program” (JMRPP) – that’s an older name for the same thing. Overall, mailbox providers and internet service providers call these types of mechanisms “Feedback Loops.” Thus, the JMRP is the Microsoft Outlook.com ISP feedback loop. A sender must utilize a dedicated sending IP address to sign up for JMRP; the intent is for the owner of an IP address to get complaints back about mail sent from their own IP address. (Platform owners, whether or not

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