snds

DELIVTERMS: The (almost) weekly series here on Spam Resource that defines deliverability terminology. Today, I’m going to talk about Smart Network Data Services, commonly called Microsoft SNDS.SNDS is a Microsoft sender reputation data portal. It provides senders feedback on their deliverability reputation based on the stats around their sends to the Microsoft consumer mailbox domains — aka Outlook.com, aka Hotmail.This reputation dashboard provides data based on sending IP addresses. To be able to view SNDS reputation data, you’ll need to work your way through the SNDS IP registration process, where Microsoft will send an email address to a certain address to verify that you own (or have exclusive access to) a given sending IP address. This means that if you use an ESP or CRM platform, that platform may receive that verification request and may have to confirm it for you. Most seem willing to do this, in my experience.Note

Check it out! It looks like Microsoft has updated SNDS to provide a bit more info than they provided previously. In the “Comments” column, they’re now including snapshot counts of spam complaints received for that IP address at various points throughout the day.Where it says 10 complaints at 4:30 pm and 18 complaints at 4:37 pm, I think that means that eight complaints came in between 4:30 and 4:37. Might that be useful for folks looking to better identify which sends at which time are generating the most complaints?Note: It appears that the date/time in that comments field is when the complaint occurred, not when the campaign was sent. I’ve seen at least one example where that complaint date in the comments is a few days after the campaign send date. I suspect that could cause a bit of confusion.[ H/T: Mawutor Amesawu and Jennifer Nespola Lantz ]