Top Deliverability’s Blog
Spam Resource: Avoid this one specific TLD when choosing your domain name
- September 5, 2023
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just posted a insightful blogpost on Spam Resource:
Apologies for the clickbait headline! I couldn’t resist. My intent is to deceive, but only slightly. What is this all about? I was just reading Brian Krebs and his excellent recent reporting, summarizing and analyzing of data from The Interisle Consulting Group, which shows that domains in the “.us” TLD are amazingly prevalent in BEC (business email compromise/aka “phishing”) scams.What this has to do with deliverability is this: while in theory deliverability based on domain reputation is based on the send stats linked to your domain name, your choice of domain can indeed matter to some degree, because spam filters react to what they see. Some might do so with bayesian filtering, some might be manual rulesets updated by a person, or it could be some fancy new artificial intelligence coming to take our jobs someday (yay, Skynet!) — but any of them could, and some likely will, treat mail from domains
Read more here: Avoid this one specific TLD when choosing your domain name
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