A website URL or email attachment that appears to be from a trusted source, but is actually connected to a source set up by a hacker. Clickbait URLs or attachments will often have alluring titles such as “salary increase” or “picture of you at party” which incite human curiosity. However, clickbait strategies are becoming more sophisticated – like when the Coca-Cola executive got a phishing email with the subject line “Save Power is Save Money” just when the company was starting an energy-saving initiative.

A website URL or email attachment that appears to be from a trusted source, but is actually connected to a source set up by a hacker. Clickbait URLs or attachments will often have alluring titles such as “salary increase” or “picture of you at party” which incite human curiosity. However, clickbait strategies are becoming more sophisticated – like when the Coca-Cola executive got a phishing email with the subject line “Save Power is Save Money” just when the company was starting an energy-saving initiative.