Clickbait
Clickbait
- April 23, 2021
- Posted by: Nicola Selenu

A website URL or email attachment that appears to be from a trusted source, but is actually connected to a source set up by a hacker. Clickbait URLs or attachments will often have alluring titles such as “salary increase” or “picture of you at party” which incite human curiosity. However, clickbait strategies are becoming more sophisticated – like when the Coca-Cola executive got a phishing email with the subject line “Save Power is Save Money” just when the company was starting an energy-saving initiative.
Author:Nicola Selenu
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Deliverability Glossary
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Clickbait
A website URL or email attachment that appears to be from a trusted source, but is actually connected to a source set up by a hacker. Clickbait URLs or attachments will often have alluring titles such as “salary increase” or “picture of you at party” which incite human curiosity. However, clickbait strategies are becoming more sophisticated – like when the Coca-Cola executive got a phishing email with the subject line “Save Power is Save Money” just when the company was starting an energy-saving initiative.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index