Top Deliverability’s Blog
EmailToolTester: Mailchimp’s Deliverability in 2024: A Shift in Performance
- March 15, 2024
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just posted a new interesting blog:
Email marketing is a vital tool to engage with your audience effectively. And although a lot of thought is put into which is the right provider for you, one thing that is often overlooked is the email deliverability rate of your chosen email marketing provider. This topic is becoming increasingly important, especially due to recent changes with key providers such as Gmail and Yahoo. To help you get your head around email deliverability and its importance, we will provide you with a clear understanding of what makes a good email deliverability rate and the key factors that affect this, taking a close look at Mailchimp’s deliverability. All of the information provided in this article are key takeaways from our bi-annual email deliverability tests. The Importance of Email Deliverability Email deliverability has a significant influence on whether your emails reach recipients’ inboxes or whether they get lost along the way, ending
Read more here: Mailchimp’s Deliverability in 2024: A Shift in Performance
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