Top Deliverability’s Blog
EmailToolTester: Do I need a DMARC record? (No, but here’s why I highly recommend you get one!)
- March 20, 2024
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just issued a new engaging story:
As an email marketer, implementing a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record could be very beneficial for your email marketing campaigns. DMARC is a protocol that uses SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to determine the authenticity of an email message (check out our DMARC vs DKIM vs SPF article for more information on the relationship between the 3 standards). While not essential, there are several reasons why a DMARC record is a wise choice for email marketers. Advantages of having a DMARC record Enhances Email Deliverability: DMARC helps in ensuring that your emails are authenticated against SPF and DKIM standards. This authentication process increases the likelihood of your emails being delivered to the recipient’s inbox rather than being marked as spam or getting blocked by email providers. Protects Brand Reputation: By preventing unauthorized parties from sending emails that appear to come from your domain
More here: Do I need a DMARC record? (No, but here’s why I highly recommend you get one!)
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