Constant Contact: How To Create a Customer Avatar (+ 3 Mistakes To Avoid)

Constant Contact just released a new insightful blogpost:

The small business owners I work with frequently make an all-too-common mistake when it comes to marketing — something that they can avoid with the simple exercise of brainstorming a customer avatar. I’ll ask them to describe the customers they envision for their business, and they’ll answer enthusiastically, “Everybody!” Sure, we all want every single person in the world to frantically search out what we have to offer, but it doesn’t take long to recognize that’s not in any way realistic. Consider: Would you even be able to handle it if every person wanted your product or service?Imagine the expense it would take to market to everyone in the world — do you have that kind of budget?How would you be able to tell if you’re meeting the needs of your customers if those needs are so varied? The fact is, trying to market your business to every individual is…

Read more here: How To Create a Customer Avatar (+ 3 Mistakes To Avoid)