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EmailToolTester: E-Commerce Email Marketing – Which Retailer Sends the Most and What Newsletter Service Do They Use?
- January 13, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just issued another brilliant article:
Clearing out a busy inbox can be a daunting task and often the culprit is email marketing. Although email newsletters are largely useful, for example, for providing information or offering you exclusive discounts, some can become a nuisance, especially if you’re receiving multiple emails a week, or even every day, from the same company. According to data from MaristPoll 76% of Americans are shopping online, translating to 252.2 million online shoppers from the US. When making an online purchase you are given the choice to opt-in or out of marketing newsletters, but, which ones are worth signing up for? And which companies continue to send you emails even after you unsubscribe? To analyze the sending behavior of major US ecommerce retailers, we have conducted a study signing up for email newsletters for seven months from over 30 companies, examining a total of 4,568 emails. Here is a summary of some
Continued here: E-Commerce Email Marketing – Which Retailer Sends the Most and What Newsletter Service Do They Use?
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