Top Deliverability’s Blog
Postmark: Send your promotional emails with Message Streams
- November 16, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Postmark
Postmark just issued a interesting blogpost:
It’s been ~two years since we expanded beyond transactional email so you can send all your customer communications with Postmark. And since ‘tis officially the season to be sending promotional email 🎁 we thought you would find this reminder useful: you can use Message Streams to send out your promotional emails in the coming weeks… and beyond! Your promotional emails need a Broadcast Stream We built Message Streams to optimize deliverability for all your emails: transactional, broadcast, and everything in between. Each Message Stream you create is classified based on how your email is sent: transactional (sent to a single recipient) or broadcast (sent to multiple recipients). That classification helps us group and route emails into the right sending IPs to optimize deliverability and time to inbox. So if you are planning on sending promotional or marketing emails,*** you’ll need to create a dedicated Broadcast Stream. If you don’t, and we
Continued here: Send your promotional emails with Message Streams
P.S. Do you need help with Postmark? check our Email Service Provider Handbook or Ask for a Consultation
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