Top Deliverability’s Blog
Spam Resource: When dedicated IPs aren’t the best path
- April 7, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just posted a insightful article on Spam Resource:
I’m not going to re-hash the whole discussion around should email senders be on dedicated IP or shared IPs, what’s best for deliverability, and all that jazz — it’s been done before (and in wonderful detail, by my Kickbox colleague Jennifer Nespola Lantz).But I did want to call out — in its own post — something that merits reinforcing:If you don’t send big volume, you probably shouldn’t be on dedicated sending IP addresses.What constitutes big volume? Ask ten different people and you’ll get five different answers. The most common guidance (and my guidance) is that you should be sending at least 100,000 email messages a month to keep a dedicated IP address “alive.” More is better, but if you don’t send anywhere near 100,000 messages per month, you’re likely to experience spam folder delivery at the big three (Microsoft, Yahoo and Gmail–ESPECIALLY Microsoft) just because you’re not sending enough volume…
Read more from the original source: When dedicated IPs aren’t the best path
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