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Litmus: Using Emojis in Subject Lines to Stand Out in the Inbox
- March 25, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a new brilliant article:
When it comes to standing out in a crowded inbox, using emojis in subject lines can be an expressive way to capture subscribers’ attention and boost engagement. However, emojis must be used strategically to have the desired effect. We are here to help you identify the how, when, and where of using an emoji to get more on your emails. Why are marketers using emojis in email? Before we dive in, it’s important to understand how we got here. Emojis—those little colorful icons and pictures—sum up what you’re trying to say or add emphasis with one compact image. In a world where people have short attention spans but increased connectivity, emojis offer effective short form communication. While words can sometimes be misconstrued through text without proper inflection, emojis can concisely give clear intent and added emphasis. For email marketing, use of emojis can add impact with fewer characters in a…
More here: Using Emojis in Subject Lines to Stand Out in the Inbox
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