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Mapp: What Are the Biggest Drivers to Adopting a Customer Centric Culture?
- March 1, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just issued a engaging story:
With third-party data quickly disappearing from marketers’ radar and customer acquisition becoming increasingly expensive and difficult, experts are now rightfully focusing on data from their customer base to grow revenue. The first-party data deriving from those purchases is reliable, only available to their business, and past interactions with the band have already led to buying in the past. But how can companies cut through the noise and make sure their message is being heard? The answer is through a Customer-Centric Culture. According to Gartner, this is “the ability of people in an organization to understand customers’ situations, perceptions, and expectations.” And by using customer data it surely pays off in creating a pleasant customer experience. In fact, over 63% of U.S. consumers would share more information with a brand that can offer a great experience. Customer Centricity: What Does It Mean to Be Customer-Centric? A customer-centric mindset puts the customer at…
Read the original here: What Are the Biggest Drivers to Adopting a Customer Centric Culture?
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