typos

When I talk about email typos to a marketing audience, I sometimes get a mixed response. Yeah, typos lead to mail to spamtraps, and spamtraps can have some impact on deliverability, but are they really that bad? Who cares if my marketing e-flyer goes to the wrong address? I know, I know, I need to worry about engagement and inbox placement, but it’s not like national security is at stake. Or is it?See, there’s a whole other side to the problem of typo addresses, typo domains, and spamtraps. The issue is that marketers aren’t the only people sending to wrong addresses. Do you know how many people sign up with a social media account using the wrong email address? Tons! TONS!!! People typo their own email address constantly. When registering for Facebook, Twitter, TikTok, Tumblr, Livejournal, and all the other sites you’ve never heard of. And that’s just on the