spamtraps
When I talk about email typos to a marketing audience, I sometimes get a mixed response. Yeah, typos lead to mail to spamtraps, and spamtraps can have some impact on deliverability, but are they really that bad? Who cares if my marketing e-flyer goes to the wrong address? I know, I know, I need to worry about engagement and inbox placement, but it’s not like national security is at stake. Or is it?See, there’s a whole other side to the problem of typo addresses, typo domains, and spamtraps. The issue is that marketers aren’t the only people sending to wrong addresses. Do you know how many people sign up with a social media account using the wrong email address? Tons! TONS!!! People typo their own email address constantly. When registering for Facebook, Twitter, TikTok, Tumblr, Livejournal, and all the other sites you’ve never heard of. And that’s just on the
Founded in 2006, the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) consists of messaging industry companies — sending and receiving platforms, security services and platforms and more come together to collaboratively address spam and internet security issues. If you read my recent DELIVTERMS post, you know that best practices for email senders and receivers are one of the many areas they focus on.M3AAWG recently released a new and useful white paper entitled “Help! I Hit a Spam Trap!” that is primarily oriented toward email service providers (ESPs) and how they can help monitor and guide their clients when learning that mail is being sent to spamtrap addresses. If you’re looking for a very solid form of documentation when referencing spamtraps, what they are and what senders need to do about them, this wouldn’t be a bad thing to reference. Check it out here.