dan oshinsky
Here’s a question I get asked a lot: What platform should I use for my email newsletter? And of course, the answer is, it depends, not only because I’m a weirdo who built his own email newsletter platform. Spam Resource is fully homegrown, with signup form code that dates originally back to the late 1990s (double opt-in is timeless, ha ha), to my own custom RSS->email scraper and message builder. But you’re not me, and so I don’t expect you to build it all yourself. So the question becomes, what then? I’ve used Mailchimp and AWeber a lot recently, Beehiiv looks pretty neat, and I don’t know anything at all about ConvertKit. And for the platforms that I have used, I don’t know if I know enough to guide you one way versus the other. So, allow me to defer to Dan Oshinsky, who back in December, shared his guide to
If you’re a newsletter publisher wondering how to grow your list, here’s the info you need to know.Simon Harper, publisher of the Mail Mondays newsletter has spent the past few weeks breaking down the tons of fantastic list growth guidance shared by Dan Oshinsky of Inbox Collective — with Simon recently focusing on growth through paid acquisition (101, 102) and now, just starting to dive into organic newsletter growth (103, 104). Whether it be focusing on social media, ads in another newsletter, tools like Sparkloop, lead ads and gated content on the paid side, plus all the organic best practices you should be doing to invite new individual signups.Now’s a great time to sign up for the Mail Mondays newsletter as it looks like Simon will be sharing the organic information out over the next few weeks.