adoption data
It all starts with a list of top domains. Top ten million, in this case. Of those top, around 12% of them have published a DMARC record. Of those, which ones have a BIMI record in place? That’s what this data shows. That means that it’s a percentage of a percentage of an arbitrary measure of “top domains.” But hey, we can still have fun with this — sort of questionable data set, so let’s do that! BIMI logo adoption is growing in this data set. Perhaps not exploding like gangbusters, but it is still good to see it growing, from 1.26% of top domains up to 1.38%. Today, that’s nearly 17,000 domains (of that top 10 million) that have published a BIMI record. From June through December 2023, the rate at which BIMI-publishing domain owners also implemented a Verified Mark Certificate (VMC) rose from around 10% to around 14%.