Top Deliverability’s Blog
Spam Resource: Nope. No Gmail feedback loop, sorry.
- July 12, 2023
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just published a insightful post on Spam Resource:
A friend asked recently why they’re not receiving feedback loop complaint data back from Gmail subscribers. After all, she pointed out, Gmail does indeed have a Feedback Loop, does it not? What’s up with that?If you’re lucky, your sending platform is already configured to ingest and utilize data from ISP Feedback Loops (and most are). If that’s the case, you’re likely seeing complaints logged (and complainers unsubscribed) as a result of “this is spam” reports from various MBPs (mailbox providers) and ISPs (internet service providers). Yahoo, Microsoft and Comcast are perhaps the largest providers that offer these complaint feedback loops, and if you head over to Validity’s “Feedback Loop Service” website, you can see the whole list of 20+ ISPs and MBPs that participate in a Validity-managed “universal” feedback loop service. If you check that list on the Validity website, you’ll notice that there are three mailbox providers missing: Microsoft, Yahoo
Continued here: Nope. No Gmail feedback loop, sorry.
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