Top Deliverability’s Blog
Spam Resource: Content Happens
- April 14, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just released a new insightful story on Spam Resource:
Your IP reputation is important. Your domain reputation is important. Your content is important, too.No, really.Well, okay. Of the three, content is third in the ranking. Sometimes a distant third. But it is on the list, and rightly so. Sometimes we here in deliverability land talk about how content doesn’t matter – but that’s not quite correct. Or perhaps it’s more accurate to say that we’re guilty of explaining things too simplistically. Reputation and deliverability success are MOSTLY driven by reputation and reputation is MOSTLY driven by (indirect ISP measures of) permission. Since ISP spam filters can’t really read permission directly, they rely on other signals to try to back into it. And content filtering is a tiny little part of that; trying to infer that a sender is bad because their mail includes content fingerprints or hallmarks that are often found in unsolicited and unwanted mail. Thus, content matters.Here’s…
Continued here: Content Happens
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- Glossary: IP Reputation
- Glossary: Domain Reputation
- Glossary: Deliverability
- Glossary: Internet Service Provider (ISP)
- Glossary: Spam
- Glossary: Sender
- Glossary: Email Service Provider (ESP)
- Glossary: SpamAssassin
- Glossary: Simple Mail Transfer Protocol (SMTP)
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- Glossary: Extended Simple Mail Transfer Protocol (ESMTP)
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