Top Deliverability’s Blog
Spam Resource: BIMI mailbox provider support in January 2024
- January 31, 2024
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just released a brilliant blog on Spam Resource:
Brand Indicators for Message Identification (BIMI) is an email spec that allows email senders to display a brand or company logo alongside email messages when displayed in different email applications and webmail platforms. It helps to promote trust and security by requiring proper underpinnings of email authentication and a Yahoo study indicated that the logo display can increase chances that recipients will interact with your email messages. The BIMI specification is overseen by a collaborative email industry group known as the AuthIndicators Working Group, comprised of email senders, email receivers, email security and deliverability experts. Which mailbox providers and webmail platforms will display BIMI logos? As of January 2024: Supports BIMI: Apple (iOS and MacOS email clients), Cloudmark, Fastmail, Gmail, La Poste, Onet Poczta, Yahoo Mail and Zone. (This also includes Pobox, AOL/Netscape, and Google for Business/Gsuite mailboxes). Considering BIMI Support: atmail, BT, Comcast, Qualitia, Seznam.cz, GMX/Web.de, Yahoo Japan. Does not support BIMI: Microsoft. Implementation Considerations:
Read the original here: BIMI mailbox provider support in January 2024
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