Top Deliverability’s Blog
WttW: They Must Have Changed Something…
- June 13, 2023
- Posted by: Top Deliverability
- Category: Industry News Word to the Wise
Word to the Wise just published another brilliant blogpost:
One of the most common refrains I hear from folks with delivery problems is that the filters must have changed because their mail suddenly started to go to the bulk folder. A few years ago, I posted about how even when there is no change in the sender’s behavior, reputation can slowly erode until mail suddenly goes to the Gmail bulk folder. Much of that still applies – although the comments on pixel loads (what other folks call ‘open rates’) are a bit outdated due to changes in Gmail behavior. While it is often true that reputation drives sudden delivery problems there are other reasons, too. Filters are always adjusting and changing to meet new challenges and threats. We’re seeing these changes rolling out at some of the consumer mailbox providers. Steve recently wrote about changes that Yahoo! was making related to domain existence. He also posted about Microsoft getting
Read more here: They Must Have Changed Something…
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