blocking

One of the most common refrains I hear from folks with delivery problems is that the filters must have changed because their mail suddenly started to go to the bulk folder. A few years ago, I posted about how even when there is no change in the sender’s behavior, reputation can slowly erode until mail suddenly goes to the Gmail bulk folder. Much of that still applies – although the comments on pixel loads (what other folks call ‘open rates’) are a bit outdated due to changes in Gmail behavior. While it is often true that reputation drives sudden delivery problems there are other reasons, too. Filters are always adjusting and changing to meet new challenges and threats. We’re seeing these changes rolling out at some of the consumer mailbox providers. Steve recently wrote about changes that Yahoo! was making related to domain existence. He also posted about Microsoft getting

These last few years have been something, huh? Something had to give and, in my case, that something was blogging. There were a number of reasons I stopped writing here, many of them personal, some of them more global. I will admit, I was (and still am a little) burned out as it seemed I was saying and writing the same things I’d been saying and writing for more than a decade. Taking time off has helped a little bit, as much to focus on what I really want to talk about. It helps, too, there are a lot more deliverability resources out there than when I started. I don’t have to say it all, there are other voices (and perspectives!) that are adding to the collective understanding of delivery. That’s taken some of my (admittedly internal) pressure off from having to write about specific things to explain, educate and

Microsoft recently posted that their Exchange Online servers (which I think also includes Microsoft 365/Office 365, basically any business email cloud-hosted by Microsoft) will soon block mail from old, unpatched Microsoft Exchange servers.Unlike the recent DMARC changes for Microsoft OLC, this likely has no impact to email marketing senders. Few email marketers are using years-old versions of self-hosted Microsoft Exchange for sending email messages.This does likely have a positive impact on the email ecosystem as a whole, though. Setting aside the snark of Microsoft (new, cloud) blocking Microsoft (old, on premise) servers, rejecting mail from servers that are (or could be) engaging in potentially bad acts is a good way to protect users from malware, phishing and spam, and hopefully will also nudge admins of those outdated servers to either upgrade them or shut them down, which will eliminate them as spam and phish vectors, making all of our inboxes