Top Deliverability’s Blog
Spam Resource: Let’s track Apple MPP opens
- February 28, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just released another interesting article on Spam Resource:
Okay, they’re not really opens. They’re proxy-based, false positive pre-loaded opens. Don’t think of them as opens. Think of them as something you want to get out of the way so as to not inflate your campaign tracking. I know, I know… Apple is not the only one proxying opens today. But they’re the big one — over the past few weeks, Apple MPP “opens” have been 25-30% of my opens tracked for each Spam Resource newsletter. And if you’re a typical B2C sender, your percentage is likely even higher.So let’s say you run an email sending platform and you want to give users an option to suppress these opens from tracking. How do you do that?Look for any open that has the very generic referrer of “Mozilla/5.0” with nothing else. This is probably low effort, but keep in mind that it is imperfect. In my testing, 95% of the…
Read more here: Let’s track Apple MPP opens
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