Top Deliverability’s Blog
WttW: Gmail Program for Election Mail
- September 15, 2022
- Posted by: Top Deliverability
- Category: Industry News Word to the Wise
Word to the Wise just shared a engaging story:
A few months ago, Google made a splash in the political press and the email marketing space when they asked the FEC the following question: May Google launch a free and non-partisan pilot program to test Gmail design features, which will be open to authorized candidate committees, political party committees, and leadership political action committees, where spam detection as applied to messages from a pilot participant on direct feedback from the recipient rather than standard spam detection, and each pilot participant will receive information regarding the rate of emails delivered into Gmail users’ inboxes, as long as the pilot will rely predominantly participant is in compliance with the program’s requirements?Google’s letter to the FEC (.pdf link) The letter is actually worth a read as many of the general press reports about the request focused on Google asking the FEC to allow politicians to spam freely. I mostly avoided discussions about
Read the original here: Gmail Program for Election Mail
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