Also referred to as the “from” name, this is the part of your emails where a subscriber can see who’s sent them the email message. Sender name is visible from the inbox. In some email clients it is more prominent than the subject lines.

Also referred to as the “from” name, this is the part of your emails where a subscriber can see who’s sent them the email message. Sender name is visible from the inbox. In some email clients it is more prominent than the subject lines.