Direct Marketing
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Direct Marketing
- April 20, 2021
- Posted by: Nicola Selenu
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Marketing that is delivered directly to the customer via the company selling a product. It’s often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting a website to learn more and buy the product. Email marketing and direct mail marketing are 2 common types of direct marketing.
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Author:Nicola Selenu
Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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Related Terms:
- Glossary: Call to Action (CTA)
- Glossary: Email Marketing
- Glossary: Direct Mail Marketing
- Glossary: Email Service Provider (ESP)
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