List Fatigue
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List Fatigue
- April 20, 2021
- Posted by: Nicola Selenu
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It’s a condition which produces diminishing returns from a mailing list whose members have been sent just too many offers or too many emails on the same offers, in very short a period. It results in the email marketing campaign not being effective to mobilize attention and financial gains.
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Author:Nicola Selenu
Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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