Click-Through Rate (CTR)
Click-Through Rate (CTR)
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A ratio that compares how many people click a specific link to the number of total users that view a webpage or email. Its used as a metric to measure the success of a marketing campaign. To calculate your email CTR – take the number of people that have clicked on a link in your email, divide that by the number of emails delivered, and multiply that number by 100 – to get a percentage.
Synonyms:
Click-Through Rate, CTR
