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Yahoo, Aol, Verizon: Increasing Relevance & Performance Through VTO
Yahoo/Aol/Verizon just published a new interesting blogpost:
By Marcel Becker, Director ProductA couple of weeks ago, Verizon Media announced a new delivery capability for trusted senders and brands called View Time Optimization (VTO), and we wanted to address a few questions about how it works.What is VTO?VTO helps organize the inbox, increases relevance, and improves the consumer email experience by elevating the email messages that users have opted into and actually want to engage with.How does VTO work?VTO takes the emails that consumers have subscribed to, and delivers those messages when users are actively engaging with their inbox. These are emails that users would regularly receive from trusted brands, not ads that companies pay to place. The content remains the same, and the only thing that’s adjusted is the time the email is delivered.When users access their inbox, they access our server. Now, with VTO, we can queue email messages, automatically triggering their delivery once our server…
Continued here: Increasing Relevance & Performance Through VTO
P.S. Do you need help with Yahoo, AOL or Verizon? Ask for a Consultation
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