Yahoo, Aol, Verizon: Email Shopping Reimagined

Yahoo/Aol/Verizon just released a insightful article:

By Kaivalya Gandhi, Senior Product ManagerThe holiday season is upon us, and with that comes the annual tradition of nabbing the latest deals for items on our wishlist. Whether it be Black Friday or Cyber Monday, these once single-day events have morphed into weeks of shopping. Brands invest billions in marketing campaigns to reach consumers digitally and remain top of mind during purchasing decisions. However, inboxes are inundated with emails trying to get our attention, induce FOMO, and win a share of our wallets.At Yahoo, we’re passionate about building an inbox that helps our users focus on what matters to them. Today, we’re launching a new Shopping view to help users save time staying on top of communications from the brands they love. We’re transforming mail into a mall made for you.Yahoo Mail users will see the brands they engage with most automatically organized in a carousel, with the ability…

Continued here: Email Shopping Reimagined

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