The WhatsApp green tick comes up when you start planning your WhatsApp marketing efforts seriously. As it’s the most used messaging app, the benefits of WhatsApp for business are a clear advantage for any business, small or large. But what is the green badge and do you really need it? Let’s take a closer look at this feature and we’ll let you be the judge. The Verified Account Badge a.k.a. Green Tick — What Is It? The famous green tick is a verification badge that appears next to a business name in WhatsApp. It’s the sign of an official WhatsApp account that has gone through an additional verification process by WhatsApp. How the green verified badge looks on a business profile Seeing this badge, users can be sure they’re dealing with a real account owned by the brand and not an imposter. It adds credibility to your account and is…
Considering using WhatsApp Business, but wondering if it’s worth it? Integrating WhatsApp with your existing marketing and customer support tools is a big step. So it’s only normal to want to know what you’re getting out of it before jumping in. As an overview, the benefits of WhatsApp for Business can be grouped in three main categories: WhatsApp is already the most used messaging app and opens up markets for you; WhatsApp offers customer support and marketing opportunities that improve the customer experience; WhatsApp is a flexible and effective marketing channel to get up close and personal with your contacts. Before we go into details, here’s a quick refresher about what the WhatsApp Business API is and the difference between WhatsApp and WhatsApp Business. 15 Benefits of WhatsApp Business Account 1. Already the most popular messaging app Over two billion people already use WhatsApp, which makes it a market leader in instant…
What makes WhatsApp marketing so powerful? It’s arguably the most direct form of customer communication, has an audience of over 2 billion active users, and boasts open rates of up to 98%. With stats like that, your business should without a doubt consider using WhatsApp for marketing purposes. Using the messaging app can help you reach a larger audience, improve customer experiences, and ultimately drive sales. But how does it work? Using WhatsApp as a marketing tool may be unfamiliar to many. After all, it’s fairly new to the digital marketing scene and is primarily known as a messenger service for individuals. Lucky for you, this article breaks down all the moving parts of WhatsApp marketing for businesses, gives you some handy tips and tricks, and even showcases some example WhatsApp campaigns. What is WhatsApp?What is WhatsApp Marketing?Why Your Business Should Use WhatsAppHow to Create a WhatsApp Business ProfileWhatsApp Marketing…
If you’re looking into WhatsApp Business API, congrats on a sound business decision! WhatsApp is the most popular messaging app with a 98% open rate. This makes it a must-have channel for customer engagement and support. But which of the three WhatsApp solutions should you choose? There’s a big difference between WhatsApp and WhatsApp Business. The WhatsApp Business API adds even more layers of functionality for marketing. So, What Exactly is the WhatsApp Business API? An API connects two software tools together so they can talk to each other and share data. The WhatsApp Business API connects a marketing platform or CRM with the WhatsApp business solution. Access is granted through official WhatsApp business partners, mainly marketing SaaS providers. In short, your software needs a WhatsApp integration to be able to use WhatsApp API to send messages (Sendinblue users, watch this space! ). This is because the WhatsApp Business API isn’t…
If you want to use WhatsApp for marketing, understanding the difference between the basic WhatsApp, WhatsApp Business and WhatsApp business API is crucial. They are three different tools, aimed at different users. With 2 billion monthly active users, WhatsApp is the most popular messenger app in the world, according to 2021 data from Statista. So can businesses use WhatsApp? Yes — and not only can they use it, they should use it. Why? Because WhatsApp is a great channel for customer service, transactional messages, and marketing campaigns. It lets you reach your audience directly on their mobile devices. People are much more likely to open a chat message as soon as it chimes in than an email. Plus, WhatsApp offers a wide range of messaging options to add to your marketing strategy: interactive messages with quick buttons, multimedia messages, product catalog, and QR codes for your multi-channel reach. However, it’s…