Visual Content

Animated GIFs are great additions to your marketing. They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact. The best part about GIFs is that they aren’t too hard to make. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time. In the following tutorial on making animated GIFs, I’m using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. How to make a GIF Upload your images to Photoshop. Open up the Timeline window. In the Timeline window, click “Create Frame Animation.” Create a new layer for each new frame. Open the same menu icon on the right, and choose “Make Frames From Layers.” Under each frame, select how long it should appear for before switching to the next frame. At…