Visual Content
It’s amazing how fast things can change in just one year. After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. This year, we’ve seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including TikTok, Instagram, and Facebook. To help you keep pace with these trends, let’s take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. (HubSpot) 50% of marketers leverage video in their marketing strategy
Animated GIFs are great additions to your marketing. They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact. The best part about GIFs is that they aren’t too hard to make. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time. In the following tutorial on making animated GIFs, I’m using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. How to make a GIF Upload your images to Photoshop. Open up the Timeline window. In the Timeline window, click “Create Frame Animation.” Create a new layer for each new frame. Open the same menu icon on the right, and choose “Make Frames From Layers.” Under each frame, select how long it should appear for before switching to the next frame. At…