verizon
By Marcel Becker, Director ProductIn these unprecedented times email is one of the crucial tools used by people, companies, organizations, and governments to stay connected, share updates, and provide critical information. Unfortunately, criminals are exploiting consumers’ uncertainty during this pandemic and leveraging email as a tool for malicious attacks.One especially pervasive method we’ve seen bad actors use lately is phishing. Criminals are sending communications from email addresses that appear to come from trusted domains – particularly government and health organizations. Determined malicious actors can readily spoof the identities of those organizations, particularly the ones which the public relies upon as a trusted source of information. The consequences of these attacks can be damaging, from identity fraud to theft.As a 15-year member of the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), we believe that just like solving the pandemic crisis itself requires collaboration and cooperation, we need to work together…
By Lili Crowley, Lead PostmasterIf you are sending a lot of mails to us, you probably already have noticed that our MTA calls itself something else: Atlas. That’s just us rolling out updated technology. How you deliver mail or what you should expect will not change. If you see anything weird, please reach out to our team at https://postmaster.verizonmedia.com.
By Marcel Becker, Director ProductA couple of weeks ago, Verizon Media announced a new delivery capability for trusted senders and brands called View Time Optimization (VTO), and we wanted to address a few questions about how it works.What is VTO?VTO helps organize the inbox, increases relevance, and improves the consumer email experience by elevating the email messages that users have opted into and actually want to engage with.How does VTO work?VTO takes the emails that consumers have subscribed to, and delivers those messages when users are actively engaging with their inbox. These are emails that users would regularly receive from trusted brands, not ads that companies pay to place. The content remains the same, and the only thing that’s adjusted is the time the email is delivered.When users access their inbox, they access our server. Now, with VTO, we can queue email messages, automatically triggering their delivery once our server…
By Marcel Becker, Director ProductAt the core of the mail team’s mission at Verizon Media is to build the best consumer email applications for our Yahoo, AOL and Verizon users. Period.We genuinely believe that our mutual customers deserve a unique experience which connects them to their passions. We want to enable them to discover the things which matter to them. We want to enable them to get the most out of their inbox.Part of that quest is breaking down walls and collaborating with trusted senders and brands. We believe that together we can create a truly exceptional environment and deliver on the vision to reduce clutter and increase relevance.We recognize that traditionally senders relied on tracking our customers’ behavior to understand when they open their email to inform existing features like “Send Time Optimization”. The goal of which is to increase the chance that our mutual customers will discover and…
By Sean McWilliams, Data EnthusiastWe want to provide the greatest email experience for our users. But we also understand the importance of providing the right tools for the sending community to help create that experience. We know senders need signals to help make their emails better and we believe in working with trusted partners to create more relevant content for our mutual customers.In our view, the way these signals are provided to senders today is simply not working. Traditional panel and pixel-based tracking solutions can compromise the privacy and security of our users and risk violating our terms and policies. In addition to these important concerns, current solutions aren’t even all that accurate.This is why we are announcing new email deliverability and performance feeds to help ensure reputable senders can get the trustworthy, aggregated insights they need to continue improving their emails but in a way that first and foremost…
By Lili Crowley, Lead PostmasterWhat once was broken is now fixed. That is all. If you still run into issues or have questions, reach out to us directly at mail-questions@verizonmedia.com.
By Lili Crowley, Lead PostmasterIt seems when you build stuff, you also break things. Sometimes that’s a good thing as you are able to replace the broken things with something better. But sometimes that thing you broke is really, really important. It seems we broke our feedback request forms. That’s not a good thing.The team is working frantically to get that back up and running so they can continue building the awesome new postmaster site. We are very sorry for the inconvenience. In the meantime you can reach us at mail-questions@verizonmedia.com with urgent issues.
By Lily, Elizabeth, John & Marcel; Yahoo & AOL mail enthusiasts.We are well into the new year and it is time to provide another update on merging the Yahoo and AOL Mail infrastructure. This one is short, and in a way bittersweet: It’s done. We completed one of the biggest consumer mail migrations in a record time. And with (almost) no impact to all of our users and partners. We want to raise a toast to all the team members who made that happen. And we want to raise a toast to all who came before us at AOL and Yahoo. The ones who pioneered the technology and solutions which are still alive and essential in our new mail system: ARF, FBL, the Spam Button, DKIM, DMARC — and the spam folder itself. We continue to build on that legacy and provide even better experiences and solutions for our users…
By Marcel Becker, Director Product ManagementOur mission is to provide the best email experience for consumers. That means when our customer’s favorite brands send them email, it should be a great experience. Email should no longer come in the form of a flyer – static, boring and stale – but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible. We are working with the sending community to help us achieve those goals and provide a great experience for our mutual customers. Therefore, we are excited to be one of the first providers to participate in the AMP for email program, enabling fast, responsive and high-performing dynamic experiences from right within an email, and are working on bringing full support to our core applications soon. You can reach out to us directly at mail-questions@verizonmedia.com with any questions you…
By Lili Crowley, Lead PostmasterOn our quest to provide better tools and services for the sending community we are one step closer to our goal of a new postmaster site which supports all our consumer brands: Yahoo, AOL and Verizon. We are proud to announce our new Verizon Media Postmaster Site. It’s still in early beta so look out for further updates as we continue to work on bringing you new tools and helpful information. As one of the next steps we will shut down the AOL Postmaster Site and start redirecting it to the new experience. If you have any comments, suggestions or questions about the new site, don’t hesitate and reach out to us at mail-questions@verizonmedia.com.