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Give your subscribers a fiesta in their inbox with a Cinco de Mayo email marketing campaign this 5th of May. Here’s what marketers should know about the Cinco de Mayo celebration. Historically, Cinco de Mayo was the day the Mexican army defeated the French at the Battle of Puebla in 1862. Today, it’s a popular holiday in the US, and a chance to celebrate Mexican culture. You, too, can run a festive campaign with a catchy Cinco de Mayo email subject line and colorful Cinco de Mayo email template. To help you take your Cinco de Mayo email marketing campaign to the next level, we’ve put together some tips, subject lines, and email examples. Vamos! Cinco de Mayo email campaign: where to start With almost one-third of Americans planning on celebrating the 5th of May, it’s a great time to share a product launch, run a social media giveaway, or
Everyone wants to find ways to keep customers interested as long as possible, which can be challenging. The problem is that customers are constantly getting marketing messages from all directions. It’s often impossible to cut through the noise and give customers helpful content or offers. In this article, we will talk about how the Maropost platform can help you keep customers engaged at every stage of the sales funnel. Maropost Marketing Cloud is an all-in-one platform that helps businesses streamline their marketing efforts and deliver a cohesive message across email, social media, SMS, and other channels. One of the most effective communication platforms is email marketing; one of the most important metrics to track is your open rate. This gives you an indication of how well your emails are engaging with your audience. If your open rate is low, it could be a sign that your content is not relevant
Follow these email content creation best practices to see everything from your open rates to your bottom line go up and to the right. The post 13 Email Content Creation Best Practices appeared first on SendGrid.
When you run a retail business, you’re always looking for ways to increase customer engagement and improve lead generation. SMS for retail is an important strategy for nurturing leads, improving customer engagement, and driving sales. In fact, Gartner calls it “an effective, yet underutilized, mobile tactic among marketing leaders.” But what is SMS marketing, and how can you use it to effectively improve your retail marketing game? Let’s take a deep dive into this crucial marketing strategy. What is retail SMS? Before you can begin to use SMS marketing strategies, you first need to understand the answer to the question: What is text message marketing for small business? And, just as importantly, how can retail text message marketing help you connect to your target audience? SMS is an acronym that stands for Short Message Service. In essence, SMS marketing is synonymous with text message marketing. SMS marketing for retail focuses
Do you want to optimize your online business and create more revenue? One area where businesses lose sales opportunities is right on their checkout page. A product checkout page is where you need to optimize to provide the best user experience for your online buyers. There are several marketing best practices that you should apply on your checkout page to minimize friction and increase sales. If this sounds hard to do, don’t worry. You can make some simple but impactful changes to your checkout page that make it seamless for customers to complete their checkout process. Let’s look at strategies to boost conversions on checkout pages and skyrocket your sales. Offer free shipping One of the best ways to boost checkout completion is to make your user feel like they’re getting a compelling offer. People like to get value for their money, and this is something you can convey when
Add some spark to your summer email marketing campaigns with these eye-catching email subject lines. Temperatures are rising and days are getting longer, which means summer is in full swing. We’ve put together a list of the hottest summer email subject lines to help you boost open rates, drive sales, and spark conversations during these sizzling months. General Summer Email Subject Lines Summer Sales Email Subject Lines School’s Out Summer Email Subject Lines Summer Holiday Email Subject Lines End of Summer Email Subject Lines Summer Emoji Email Subject lines General Summer Email Subject Lines No matter your business goals, these general summer email subject lines are sure to get your subscribers excited about fun in the sun. Summer’s finally hereSay hello to summerSummer has arrivedHere comes the sunSummer never looked so goodDive into summerSummer is now servedYour summer escapeSoak up the sunMeet your new summer lovesAre you ready for summer
We’re right in the thick of the holiday shopping season and it’s likely you’re keeping busy with all of the hustle and bustle – personally and for your business. I know you’re looking to do everything you can to make the most of these important next few weeks. You likely have at least one, or maybe a few holiday marketing questions, such as: Where do I start?What should I send?What should I say?When do I send my email?What should I post on social media?And so much more! Whether you’re in the middle of your holiday promotions, and not sure what else to do, or not sure where to even start, we’re here to help! That’s why I was excited to sit down with my colleagues Rachel and Patrick to answer your holiday marketing questions in our first-ever “Ask Us Anything” webinar. Watch this on-demand webinar to see what small businesses…
Ecommerce sales have grown rapidly over the past ten years. As the latest projections show, things have picked up. So much that ecommerce revenue is projected to reach $5.4 trillion in 2022. Online shopping is one of the most popular activities in the world and should be accepted immediately. It’s important not to try to do it like everyone else. Instead of sticking 100% to the basics of analytics, search engine optimization, email automation, A / B testing and pay-per-click advertising, you need to do more. To attract new customers, gamification should be the focus of your efforts. As statistics show, ecommerce is unstoppable. Remarkably, many people are destined to fail in implementation when trying to distinguish themselves along these three verticals: price, customer service, and an interactive experience. Although these methods have been tried and tested, it is always important to provide ways to build roads for others to…
Email is usually one of the first channels companies adopt to communicate with customers. It’s a reliable, effective, and secure way to share both transactional and marketing messages. But, the average individual only checks their personal email about two hours a day, which means they might miss out on time-sensitive offers and messages from your […] The post The Key to Customer Engagement: Email and SMS appeared first on SendGrid.
The State of Personalization hones in on an important point: for businesses today, it’s personalize or perish. The post The State of Personalization 2021 Just Published appeared first on SendGrid.