training
Hopefully you were able to attend the webinar yesterday with myself and LB Blair talking about DMARC and what senders need to know to be in compliance with the new DMARC requirements levied by Yahoo and Google this year (2024). We kept a lot of it high level — the point wasn’t to spend six hours training you through every bit of the protocol spec. But if you DID want to learn more, M3AAWG, the Messaging, Mobile, and Malware Anti-Abuse Working Group, has the good stuff. They’ve got a whole multi-part series on DMARC where they cover the fundamentals of authentication, alignment, policy, reporting, domain owner and mailbox provider best practices and more. If you just want to implement DMARC for your marketing domain and be done with it, you don’t need this. But if you do want to become a DMARC expert, this is the logical next step in
Last week it was SFMC Geeks, but today it’s Pardot Geeks! I love it when smart and kind geeks share knowledge to better empower others on how to do the right thing. A few weeks ago, Ben LaMothe (Pardot Solutions Architect at BDO Digital) led a Tampa Pardot User Group meeting on the topic of Email Deliverability Best Practices. He, along with Lori Trzcinksi, Brandon Walton, Stephen Stouffer and Katherine Lehman, share their expertise and experiences relating to best practices around email deliverability. It’s good stuff! Find it here, and be sure to bookmark the Pardot Geeks blog, if you’re a user of Salesforce Pardot and want to learn more about how it all works.